Privacy Policy

What personal data we gather when doing market research studies

Market research surveys are carried out by B2B International for our clients or survey sponsors. These surveys only gather information for research; no marketing or sales efforts are made with the data they acquire. Unless otherwise specified (for instance, by expressly agreeing to the sharing of your personal information with our client), the information you submit is used for aggregated analysis, meaning that your answers are combined with those of other survey takers and reported anonymously to our clients and survey sponsors.

Names, job titles, company names, email addresses, and other personal information may be gathered from both public and private sources, including company websites and third-party providers of business contact information. We might also get information from our clients—who are typically service providers seeking input from their clientele on their goods, services, or sector—such as name, job title, company name, email address, and so on.

We might get your IP address when you complete online surveys. This is exclusively utilized to guard against fraud and for quality control purposes. An IP address is never used to personally identify someone.

What private data is gathered by us on our website
Names, job titles, company names, postal addresses, email addresses, and phone numbers are among the details we gather. You can share this information via phone, email, or form. We shall make it obvious when personal information is gathered in this manner via our website or online services.

We gather data about your usage of our website and the device or devices you use to access it. This involves gathering internet protocol (IP) address online identifiers, or unique mobile device IDs—numbers that can be used to uniquely identify a particular computer or other network device on the internet. This data is associated with a cookie ID that we obtain and handle. See our Cookie Notice for comprehensive details on the cookies we use and the reasons we use them.

Additionally, our privacy policy, whether you utilize any of the interactive features on our website that need a personalized response, ask us to answer a question you have, or add your information to one of our alert or subscription services, we collect information about you. The data we gather is restricted to what we require to perform the particular service you have requested. Sensitive information about you, including your sexual preference, ethnic background, political or religious views, or health, is not collected by us.

We don’t proactively look to gather data about kids under the age of sixteen. Please email us at dpo@dentsuaegis.com if you have any questions concerning your kid’s privacy in relation to our services or if you think your child may have entered personal information on our website. Within a reasonable period, we shall remove such information from our records.

How we make use of this data
We use the personal information you supply us for the following uses, unless the law requires otherwise:

to offer our customers market research services; to provide the particular information or services you have requested; to allow you to download our content; to send you newsletters and information about our brands and services; to reply to your inquiries and comments; and to evaluate and/or enhance our offerings.
We are obligated by data protection law to inform you of the legitimacy of the processing of your personal information. Generally speaking, the processing of your personal data is either based on a) your consent, when requested, or b) our legitimate interests in carrying out our customer relationship or to provide you with the services you have requested.

We have included more details regarding the uses of your personal data as well as the legal justifications for doing so in the table below. Please be aware that, depending on the precise reason we are utilizing your data, we may process it for more than one legal basis.

How long do we retain your personal data?
In compliance with financial, legal, regulatory, and best practices business standards, we save your personal data. In accordance with our data retention policy, we will securely erase or destroy your data after your personal information is no longer needed.

We typically keep personal data connected to market research studies for three years.

How your personal information is protected by us
We maintain the necessary technological and organizational precautions to assist guard against accidental loss, alteration, destruction, and unauthorised use, access, or use of personal data. We also aim to guarantee that our service suppliers follow suit.

Information Exchange and Disclosure
We might provide personal information gathered from research surveys to outside groups, but only in the following situations:

We need to share this information in order to give you the information you have specifically requested; We have your express consent to share the information with a study sponsor for a defined and restricted reason (e.g., to resolve a customer service issue);
We also retain third parties to perform services for us, contingent upon their ability to adhere to applicable legal requirements and obligations regarding the use of personal data; we have offices and operations across multiple international locations; and we exchange information amongst our group companies for business and administrative purposes. These requirements stem from the necessity to comply with court orders or law enforcement agency requests.

It’s also possible that one or more databases maintained by outside parties include your personal data. Your personal information is not used or accessible by these third parties for any reason other than cloud storage or retrieval.

Personal information may be disclosed to regulators and law enforcement agencies, among others, as required or permitted by law. This may occur in response to a subpoena, court order, request from a law enforcement agency, or other legal requirements. It may also occur when we feel it’s necessary to look into, stop, or take action regarding illegal activities.

We might occasionally think of business transactions like mergers, acquisitions, reorganizations, asset sales, or anything similar. In some cases, in order to facilitate the evaluation and execution of that transaction, we might transmit or grant access to information. In the event that we purchase or sell any company or assets, personal data may be given to other parties associated with the deal.

Personal information sent by international and group companies